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Palette Cloud
Passion meets precision
Success story: Target Home Solutions
Since 2007, Target Home Solutions has been creating high-quality living concepts in the sunny south of Italy – from the very first sketch to final implementation in its own workshop. The six-member team combines technical expertise with a refined sense of design, relying on modern planning tools such as Palette CAD. The result: spaces that not only look impressive but are thoughtfully designed down to the very last detail.
Challenge
Digitalisation in response to growing demands
In the past, the planners worked with hand-drawn sketches and inspirational images – an approach that quickly reached its limits whenever customer requirements were unclear. Without a shared visual understanding, it was often difficult to convey ideas clearly and reach decisions with confidence.
Solution
Planning, consulting, and implementation – seamlessly integrated
In 2019, the decision was made to introduce Palette CAD. Since then, designs can be visualised in 2D and 3D, materials can be displayed realistically, and entire rooms can be experienced virtually. From the first customer meeting through to final installation, the team accompanies every project personally – including precise measurements, technical consulting, and close collaboration with external architects.
Results & outlook
Clear added value for sales, consulting, and design
Planning is now faster, more precise, and easier to understand. Customers are able to experience their projects at an early stage, misunderstandings are minimised, decisions are made more easily – and conversion rates have risen significantly.
With interactive planning, the company has established a distinct competitive advantage. Architects, too, benefit from the team’s expertise and photorealistic renderings. The outcome: solutions that integrate seamlessly into any architectural concept.
